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Technical University of Munich

Course Announcement: "Build Your Own Story" – The Basics of Science Communication, Public Engagement & Format Development

Kurse & Veranstaltungen |

How can researchers communicate their work in ways that truly resonate? Science communication is more than presenting results – it’s about connecting with society, explaining the mission of science, and building trust. By engaging with the public, researchers often gain new perspectives on their own work.

In this two-day course with experts from the Corporate Communication Center of TUM (Vice President Global Communication and Public Engagement and Head of CCC, Prof. Dr. Jeanne Rubner; Kolja Kröger & Andreas Schmidt), participants will explore how to capture attention for scientific topics in an increasingly complex media environment. They will learn how to communicate their work across different formats – such as podcasts, social media, or science festivals – while focusing on strategies that engage and inspire the public. A central part of the course is the development of a communication format, from the initial idea to the first prototype.

🎯 Course aims:
✔ Gain foundational knowledge about key actors and strategies in science communication
✔ Understand how to define target groups, create a content plan, and distribute your format
✔ Work on your own idea and build a first prototype

Date: Monday, 9 February & Wednesday, 11 February
Time: 9:00 a.m. – 5:00 p.m.

Register via DocGS: https://www.docgs.tum.de/en/node/1129489
Please note: Registration must be completed by 2 February 2026. 

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